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Ronald E. Rogers
12 Tamarack Court
Easton, PA 18040-8370
Home:  (610) 253-3060
Email:   
rerogers777@gmail.com
Senior management executive

Senior manager with award-winning achievements with expertise in Product Management, Sales, Marketing, Training, and Client Satisfaction.  Solid track record of advancements.

key accomplishments

·         Increased profitability and market share through creative marketing, direct and indirect sales programs and product launches.

·         Introduction of marketing and training collateral that enhanced overall sales efficiency and reduced costs while maintaining client satisfaction and improving profitability.

·        Succeeded in achieving over $41.1M in Avaya product sales for FY08; $69.1M in FY07; $60M in FY06 and FY05; and $92M for FY04; (Avaya Inc.)

·         Established a start-up company, providing national pre-sales support and training for over 150 sales agents and account executives, assisting them in generating over $1.3M in sales revenue per month. (Telephone Training Center)

·         Increased sales revenues and volumes for dealership channels by 400% and increased revenues from $400,000 per month to $1.7 million per month in six months by creating and providing in-depth product training. (Avaya Inc.)

·         Reduced marketing costs 50% by creating promotional CD-ROMs and supporting marketing collateral for use at sales and training events. (Avaya Inc.)

·         Provided live technical support for 20,000 associates and edited monthly newsletters and quarterly magazine that presented product overviews and key competitive technical data. (Lucent Technologies)

·         Implemented monthly training seminars and competitive briefings for 5,000 field sales associates. (Lucent Technologies)

·         Increased market share for telecommunications solutions by 8% in AT&T’s Northern Utah territory and exceeded sales revenues by 120% and 141% in a two-year period. (AT&T)

·         Exceeded annual sales revenues 110%-136% every year, increasing territory market share 12%-30% and garnering (5) sales excellence awards and other business accolades for exceptional performance. (AT&T)

AWARDS

Avaya "Arrow Award" Certificate

Avaya SMBS 2005 “Superhero” Award

Avaya SMBS 2nd Quarter Performance Award

Presidents Achievement Award for Sales and Marketing Support (3 awards), Lucent Technologies

Global Partnership Award for Sales Support, Lucent Technologies

Peer Recognition Award, Lucent Technologies

Leadership Council Award for Personal Leadership and Customer Satisfaction, Lucent Technologies

Achievers Club for Top Sales Performance (8 time attendee), AT&T

Super Achievers Club for Top Sales Performance, AT&T

Eagle Award for Exceptional Service, AT&T

Sales Excellence Award (5 awards), AT&T

 
EDUCATION & CERTIFICATIONS

Communication Networking Associate (CNA) Certification

Converged Technologies Professional (CTP) Certification

Bachelor of Science, Business Administration, Hawthorne University, Salt Lake City, UT

 

EXPERIENCE

Avaya Inc., 2003 - present
        SMB PRODUCT MANAGER
(2006)

Product Manager for Avaya’s Small and Mid-Size Business systems. Responsible for $24M in FY09 sales; lifecycle management, product introductions and releases through our 6 North American Distributors and 1,500 BusinessPartners.

·         Attained $41.1M in product sales in FY08

·         Achieved over $69M in product sales in FY07, exceeding sales forecasts by115.5%

·         Launched successful enhancements to the Avaya PARTNER product line, including Daylight Savings Time enhancements and other maintenance releases.

·        Created and developed assorted  product collateral and sales tools, and delivered product and sales training seminars and classes.

·         Perform as the channel liaison between the sales field and product development teams.

        Technical Sales & TRAINING Manager (2003-2006)

Technical Sales Manager - Provide in-depth product information including competitive positioning, design and configuration analysis and other critical sales and marketing data to support Avaya’s 1,700+ Distributors and Dealers nationally on Avaya’s Small and Mid-enterprise (SME) telecommunications products.

·         Subject Matter Expert for Avaya’s small and mid-size telecommunications line of products.

·         Create and deliver product and sales training seminars and classes.

·         Create and develop product collateral and sales tools.

·         Perform as the channel liaison between the sales field and product development teams.

·         Work with product teams for new product introductions and rollouts.

·         Assist dealers and distributors in successfully achieving $200M annually in sales revenues.

·         Responsible in helping to attain $60M in product sales for FY05, and $92M in product sales for FY04

 
Telephone Training Center, 2001 - 2003
President
/OWNER

Managed all aspects of business (Sales, Marketing, Accounting, Customer Service) for this start-up training, consulting and sales support organization.

·         Established an easy-to-use website to facilitate use by dealer channels, marketing the site and services.

·         Provided national pre-sales and post-sales support for 150+ sales agents and account executives.

·         Developed and presented nationwide sales training classes on a monthly basis.

·         Supported sales teams in generating over $1M in sales revenue per month.

·         Created sales support materials and collateral to assist the sales channels.

 
Avaya, Inc., 1999 - 2001
Business Product Marketing Manager/Channel Marketing Manager

Directed marketing/sales programs, created marketing collateral, sales tools and product training, hosted and presented at sales/business events and managed product launches for Avaya’s Small Business line of telephone systems, wireless handsets and voice messaging solutions.

·         Increased sales 400% by re-introducing new products with new marketing and sales incentive programs.

·         Reduced costs by developing innovative promotional and product support tools.

·         Project managed a program on Convergence Applications that aired nationally on CNBC.

·         Provided product and competitive training and offered corporate briefings/presentations to major accounts.

 

Lucent Technologies, 1995 - 1999
Technical Sales Manager

Coordinated online technical managers, providing in-depth product information including competitive positioning, design and configuration analysis and other critical marketing data as support to 20,000 in-field sales associates.

·         Scheduled on-line staffing of six managers for the Pre-Sale Support Group and four managers for the Competitive Support Group.

·         Authored a monthly newsletter and quarterly magazine providing product marketing information.

·         Implemented monthly training seminars and competitive briefings.

 

AT&T, 1983 - 1995
Business Account Executive, 1993-1995

Managed a six county  territory, directing sales of telecommunication solutions, developing market coverage/sales plans, responding to RFPs, and conduct sales training.

·         Exceeded sales revenues by 120% and 141% respectively. Received Achievers Club and Super Achievers Club awards.

·         Generated $100,000+ sales to the Church of Jesus Christ of Latter Day Saints.

Business Account Executive/Applications Sales Consultant, 1983-1993

·         Achieved sales revenues 100%-136% of goal every year and increased market share 12%-30%, attaining five (5) sales excellence awards.

·         Developed and managed a monthly pricing “cheat sheet” used by sales people nationwide.

·         Consistently ranked in the 15% of Account Executives in the Great Lakes Region.

 

  MEMBERSHIP

President, Holly-Tamarack Homeowners Association

Board of Directors, His Word to the Nations Ministries

Vice-President, Lifestyle-Dynamics, LLC (2001 - 2006)

Membership Director, Saginaw Township Business Association (1991-1993)

Member - PromiseKeepers

 

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