Ronald E. Rogers
12 Tamarack Court
Easton, PA 18040-8370
|
Home:
(610) 253-3060
Email:
rerogers777@gmail.com |
Senior management
executive
Senior manager with
award-winning achievements with expertise in Product Management, Sales,
Marketing, Training, and Client Satisfaction. Solid track record of
advancements.
key
accomplishments
·
Increased profitability and market share through creative marketing, direct
and indirect sales programs and product launches.
·
Introduction of marketing and training collateral that enhanced overall
sales efficiency and reduced costs while maintaining client satisfaction and
improving profitability.
· Succeeded
in achieving over $41.1M in Avaya product sales for FY08; $69.1M in FY07;
$60M in FY06 and FY05; and $92M for FY04; (Avaya Inc.)
·
Established a start-up
company, providing national pre-sales support and training for over 150
sales agents and account executives, assisting them in generating over $1.3M
in sales revenue per month. (Telephone Training Center)
·
Increased sales revenues and
volumes for dealership channels by 400% and increased revenues from $400,000
per month to $1.7 million per month in six months by creating and providing
in-depth product training. (Avaya Inc.)
·
Reduced marketing costs 50% by
creating promotional CD-ROMs and supporting marketing collateral for use at
sales and training events. (Avaya Inc.)
·
Provided live technical
support for 20,000 associates and edited monthly newsletters and quarterly
magazine that presented product overviews and key competitive technical
data. (Lucent Technologies)
·
Implemented monthly training
seminars and competitive briefings for 5,000 field sales associates.
(Lucent Technologies)
·
Increased market share for
telecommunications solutions by 8% in AT&T’s Northern Utah territory and
exceeded sales revenues by 120% and 141% in a two-year period. (AT&T)
·
Exceeded annual sales revenues
110%-136% every year, increasing territory market share 12%-30% and
garnering (5) sales excellence awards and other business accolades for
exceptional performance. (AT&T)
AWARDS
Avaya "Arrow Award" Certificate
Avaya SMBS 2005 “Superhero” Award
Avaya SMBS 2nd Quarter Performance
Award
Presidents Achievement Award for Sales and
Marketing Support (3 awards), Lucent Technologies
Global Partnership Award for Sales Support,
Lucent Technologies
Peer Recognition Award, Lucent Technologies
Leadership Council Award for Personal Leadership
and Customer Satisfaction, Lucent Technologies
Achievers Club for Top Sales Performance (8 time
attendee), AT&T
Super Achievers Club for Top Sales Performance,
AT&T
Eagle Award for Exceptional Service, AT&T
Sales Excellence Award (5 awards), AT&T
EDUCATION &
CERTIFICATIONS
Communication
Networking Associate (CNA) Certification
Converged
Technologies Professional (CTP) Certification
Bachelor
of Science, Business
Administration, Hawthorne University, Salt Lake City, UT
EXPERIENCE
Avaya Inc.,
2003 - present SMB PRODUCT MANAGER
(2006)
Product Manager for Avaya’s Small and Mid-Size
Business systems. Responsible for $24M in FY09 sales; lifecycle management,
product introductions and releases through our 6 North American Distributors and
1,500 BusinessPartners.
·
Attained $41.1M in product sales in FY08
·
Achieved over $69M in product
sales in FY07, exceeding sales forecasts by115.5%
·
Launched successful
enhancements to the Avaya PARTNER product line, including Daylight Savings
Time enhancements and other maintenance releases.
· Created
and developed assorted product collateral and sales tools, and delivered
product and sales training seminars and classes.
·
Perform as the channel liaison
between the sales field and product development teams.
Technical Sales & TRAINING Manager
(2003-2006)
Technical Sales Manager -
Provide in-depth
product information including competitive positioning, design and configuration
analysis and other critical sales and marketing data to support Avaya’s 1,700+
Distributors and Dealers nationally on Avaya’s Small and Mid-enterprise (SME)
telecommunications products.
·
Subject Matter Expert for
Avaya’s small and mid-size telecommunications line of products.
·
Create and deliver product and
sales training seminars and classes.
·
Create and develop product
collateral and sales tools.
·
Perform as the channel liaison
between the sales field and product development teams.
·
Work with product teams for
new product introductions and rollouts.
·
Assist dealers and
distributors in successfully achieving $200M annually in sales revenues.
·
Responsible in helping to
attain $60M in product sales for FY05, and $92M in product sales for FY04
Telephone
Training Center, 2001 - 2003
President
/OWNER
Managed
all aspects of business (Sales, Marketing, Accounting, Customer Service) for
this start-up training, consulting and sales support organization.
·
Established
an easy-to-use website to facilitate use by dealer channels, marketing the
site and services.
·
Provided
national pre-sales and post-sales support for 150+ sales agents and account
executives.
·
Developed
and presented nationwide sales training classes on a monthly basis.
·
Supported
sales teams in generating over $1M in sales revenue per month.
·
Created
sales support materials and collateral to assist the sales channels.
Avaya, Inc.,
1999 - 2001
Business
Product Marketing Manager/Channel Marketing Manager
Directed
marketing/sales programs, created marketing collateral, sales tools and product
training, hosted and presented at sales/business events and managed product
launches for Avaya’s Small Business line of telephone systems, wireless
handsets and voice messaging solutions.
·
Increased
sales 400% by re-introducing new products with new marketing and sales
incentive programs.
·
Reduced
costs by developing innovative promotional and product support tools.
·
Project
managed a program on Convergence Applications that aired nationally on CNBC.
·
Provided
product and competitive training and offered corporate briefings/presentations
to major accounts.
Lucent
Technologies, 1995 - 1999
Technical Sales Manager
Coordinated
online technical managers, providing in-depth product information including
competitive positioning, design and configuration analysis and other critical
marketing data as support to 20,000 in-field sales associates.
·
Scheduled
on-line staffing of six managers for the Pre-Sale Support Group and four
managers for the Competitive Support Group.
·
Authored
a monthly newsletter and quarterly magazine providing product marketing
information.
·
Implemented
monthly training seminars and competitive briefings.
AT&T, 1983
- 1995
Business Account Executive, 1993-1995
Managed a six county
territory, directing sales of telecommunication solutions, developing
market coverage/sales plans, responding to RFPs, and conduct sales training.
·
Exceeded
sales revenues by 120% and 141% respectively. Received Achievers Club and
Super Achievers Club awards.
·
Generated
$100,000+ sales to the Church of Jesus Christ of Latter Day Saints.
Business Account
Executive/Applications Sales Consultant, 1983-1993
·
Achieved
sales revenues 100%-136% of goal every year and increased market share
12%-30%, attaining five (5) sales excellence awards.
·
Developed
and managed a monthly pricing “cheat sheet” used by sales people
nationwide.
·
Consistently
ranked in the 15% of Account Executives in the Great Lakes Region.
MEMBERSHIP
President,
Holly-Tamarack Homeowners Association
Board of
Directors, His Word to the Nations Ministries
Vice-President,
Lifestyle-Dynamics, LLC (2001 -
2006)
Membership
Director, Saginaw Township Business Association (1991-1993)
Member -
PromiseKeepers
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